Privacy Policy
Last updated March 24, 2025
This Privacy Notice for The Essential Business Co ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Visit our website at www.theessentialbusinessco.com, or any website or offer that links to this Privacy Notice
Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns?
Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@theessentialbusinessco.com.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
Do we process any sensitive personal information?
Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example, your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
Do we collect any information from third parties?
We do not collect any information from third parties.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.
In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.
How do we keep your information safe?
We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.
What are your rights?
Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
How do you exercise your rights?
The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
To learn more about what we do with any information we collect, Review the Privacy Notice in full.
Table of Contents
WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
WHAT ARE YOUR PRIVACY RIGHTS?
HOW DO YOU EXERCISE YOUR RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. What Information do we collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
Names
Email addresses
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe and PayPal. You may find their privacy notice link(s) here:
https://stripe.com/privacy and https://www.paypal.com/webapps/mpp/ua/privacy-full.
2. How do we process your information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
3. What legal bases do we rely on to process your information?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. These include:
Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations.
Legitimate Interests. We may process your information when it is reasonably necessary to achieve our legitimate business interests.
Legal Obligations. We may process your information to comply with our legal obligations, such as cooperating with a law enforcement body or regulatory agency.
Vital Interests. We may process your information when necessary to protect your vital interests or the vital interests of others.
4. When and with whom do we share your personal information?
In Short: We may share information in specific situations described in this section and/or with the following third parties-
We may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
5. Do we use cookies and other tracking technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We use cookies and similar tracking technologies (such as web beacons and pixels) to gather information when you interact with our Services. These technologies help maintain the security of our Services, save user preferences, and enhance user experience.
For details on how we use cookies and how you can refuse them, visit our Cookie Notice:
http://www.theessentialbusinessco.com/cookienotice.
6. Do we offer Artificial Intelligence based products?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer AI-powered tools. These tools are designed to enhance your experience and provide innovative solutions.
Use of AI Technologies
We provide AI-powered products through third-party providers (such as OpenAI). These providers process user input, output, and personal information to enable the use of AI products for specific purposes.
Our AI Products
Our AI products are designed for:
AI bots
How We Process Your Data Using AI
We ensure high security and safeguard your personal information when using AI products.
7. How long do we keep your information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
Once there is no ongoing legitimate business need, we will either delete or anonymize your personal information. If deletion is not possible (e.g., if stored in backups), we will securely store and isolate your data.
8. How do we keep your information safe?
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
While we implement safeguards to protect your data, no electronic transmission or storage technology is 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or unauthorized third parties will not gain access to your information.
9. Do we collect information from minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit, or market to anyone under 18 years old. If we learn that we have collected data from a minor, we will deactivate the account and delete the data. If you believe we may have collected information from a minor, please contact us at hello@theessentialbusinessco.com.
10. What are your privacy rights?
In some regions (like the EEA, UK, and Switzerland), you have certain rights under applicable data protection laws. These may include the right to:
Request access and obtain a copy of your personal information
Request rectification or erasure
Restrict the processing of your personal information
If applicable, data portability
Object to the processing of your personal information
In certain circumstances, you may also have the right to object to the processing of your personal information. You can exercise these rights by contacting us using the details provided in the "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" section below.
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent:
If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time. You can do this by contacting us using the details in the "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" section.
However, withdrawing consent will not affect the lawfulness of processing before your withdrawal, nor will it affect processing conducted on other lawful grounds.
Opting out of marketing and promotional communications:
You can unsubscribe from marketing and promotional emails at any time by clicking the unsubscribe link in the emails or by contacting us using the details in the "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" section.
Even if you opt out of marketing, we may still send you essential service-related messages, such as those for account administration, security updates, or service requests.
Cookies and similar technologies:
Most web browsers accept cookies by default. If you prefer, you can set your browser to remove or reject cookies, but this may affect your experience on our Services. For more details, see our Cookie Notice:
http://www.theessentialbusinessco.com/cookienotice.
For any questions about your privacy rights, email us at hello@theessentialbusinessco.com.
12. Do we make updates to this notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice periodically. The updated version will have an updated "Revised" date at the top.
If we make material changes, we may notify you via prominent notices or direct notifications. We encourage you to review this Privacy Notice frequently to stay informed.
13. How can you contact us about this notice?
If you have any questions or concerns about this notice, you can contact us via email at hello@theessentialbusinessco.com
14. How can you review, update or delete the data we collect from you?
Based on the applicable laws in your country, you may have the right to:
Request access to the personal information we collect from you
Get details about how we process your information
Correct inaccuracies
Delete your personal data
Withdraw consent to data processing
These rights may be limited in some cases due to legal requirements.
To request to review, update, or delete your personal information, please submit a data subject access request.